{"id":1556,"date":"2021-06-15T14:18:09","date_gmt":"2021-06-15T14:18:09","guid":{"rendered":"https:\/\/conpleks.com\/robotech\/?p=1556"},"modified":"2021-08-25T12:00:28","modified_gmt":"2021-08-25T12:00:28","slug":"paneldebat-om-datadreven-forretningsudvikling","status":"publish","type":"post","link":"https:\/\/conpleks.com\/robotech\/paneldebat-om-datadreven-forretningsudvikling\/","title":{"rendered":"Paneldebat om datadreven forretningsudvikling"},"content":{"rendered":"
\n

Dette \u00e5rs Manufacturing Festival, hvor Business Region MidtVest samler de dygtigste p\u00e5 det digitale omr\u00e5de, b\u00f8d blandt andet p\u00e5 en paneldebat om datadreven forretningsudvikling.<\/em><\/p>\n

Sammen med tre andre repr\u00e6sentanter for lokale virksomheder, der ogs\u00e5 anvender data i vid udstr\u00e6kning, blev Conpleks bedt om at deltage i panelet. Tom Simonsen, der er Administrerende direkt\u00f8r, repr\u00e6senterede Conpleks. Paneldebatten blev faciliteret af Preben Rokkj\u00e6r, Marketingdirekt\u00f8r hos FC Midtjylland, som lagde ud med en beretning om dataanvendelse i moderne fodbold.<\/p>\n

Fastholdelse af kunder<\/h4>\n

Hos FC Midtjylland har anvendelsen af data \u00e6ndret sig markant det sidste \u00e5rs tid. Tidligere fokuserede klubben p\u00e5 spillerdata og s\u00e6rligt i forbindelse med k\u00f8b af nye spillere. I dag anvendes dataene i h\u00f8j grad til en speciel app, hvor s\u00e6sonkortholderne kan finde alle t\u00e6nkelige og ut\u00e6nkelige oplysninger om kampe og spillere. Id\u00e9en til app\u2019en opstod under Corona-epidemien, hvor tilskuerne ikke kunne komme p\u00e5 stadion, s\u00e5 den blev en metode til at fastholde tilh\u00e6ngerne.<\/p>\n

– Data har v\u00e6ret et v\u00e6sentligt fokusomr\u00e5de i arbejdet p\u00e5 at v\u00e6kste virksomheden FC Midtjylland, hvor spillernes data hele tiden vurderes, og fans\u2019 adf\u00e6rd ogs\u00e5 er kortlagt, s\u00e5 FC Midtjylland p\u00e5 den m\u00e5de har en stor viden, som kan bruges til at styrke forretningen, kvalificere beslutninger og v\u00e6kste \u00f8konomien, fort\u00e6ller Preben Rokkj\u00e6r.<\/p>\n

\"Conpleks<\/a><\/p>\n

Forskellige data, samme v\u00e6rdi<\/h4>\n

Til trods for, at de fire repr\u00e6senterede virksomheder arbejder med meget forskellige dataset, var paneldeltagerne enige om, at indsamling af data skaber en stor v\u00e6rdi p\u00e5 nogle helt centrale omr\u00e5der. N\u00e6rmere bestemt kan et fyldestg\u00f8rende digitalt grundlag v\u00e6re med til at pr\u00e6sentere virksomheden i en st\u00f8rre sammenh\u00e6ng, hvormed ledelsen kan v\u00e6re p\u00e5 forkant med udviklingen. I praksis vil det sige, at data kan danne grundlag for rettidig udvikling af nye produkter og opbygning af n\u00f8dvendige kompetencer samt bidrage til visionen for fremtiden.<\/p>\n

Ud over Tom Simonsen bestod paneldeltagerne af Per Hessellund Lauritsen, Forskningschef Siemens Gamesa og Bestyrelsesformand AUHE Midtvest\u00b4s St\u00f8ttefond, Claus Riekehr M\u00f8ller, CEO Cadpeople og Bestyrelsesmedlem i DI Digital, og Christian Holmgaard Mossing, Vice President Data, Analytics and Planning hos Niras og Bestyrelsesmedlem i GEOFORUM.<\/p>\n

Til Manufacturing Festival samles virksomhedsejere, forskere, studerende og digitale eksperter fra hele Norden til en eftermiddag, hvor de deler viden omkring digitalisering og dermed f\u00e5r inspiration med hjem. Det er fjerde \u00e5r i tr\u00e6k, at Business Region MidtVest afholder Manufacturing Festival.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Dette \u00e5rs Manufacturing Festival, hvor Business Region MidtVest samler de dygtigste p\u00e5 det digitale omr\u00e5de, b\u00f8d blandt andet p\u00e5 en paneldebat om datadreven forretningsudvikling. Sammen med tre andre repr\u00e6sentanter for lokale virksomheder, der ogs\u00e5 anvender data i vid udstr\u00e6kning, blev Conpleks bedt om at deltage i panelet. Tom Simonsen, der er Administrerende direkt\u00f8r, repr\u00e6senterede Conpleks. […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[38,169,166,168,133,170,167],"class_list":["post-1556","post","type-post","status-publish","format-standard","hentry","category-nyheder","tag-conpleks-2","tag-data-2","tag-forretningsudvikling","tag-informationsgrundlag","tag-manufacturing-festival-2","tag-mfdk-2","tag-paneldebat"],"yoast_head":"\nPaneldebat om datadreven forretningsudvikling - Robotech<\/title>\n<meta name=\"description\" content=\"Dette \u00e5rs Manufacturing Festival b\u00f8d blandt andet p\u00e5 en paneldebat med Conpleks som g\u00e6st om datadreven forretningsudvikling\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conpleks.com\/robotech\/paneldebat-om-datadreven-forretningsudvikling\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paneldebat om datadreven forretningsudvikling - Robotech\" \/>\n<meta property=\"og:description\" content=\"Dette \u00e5rs Manufacturing Festival b\u00f8d blandt andet p\u00e5 en paneldebat med Conpleks som g\u00e6st om datadreven forretningsudvikling\" \/>\n<meta property=\"og:url\" content=\"https:\/\/conpleks.com\/robotech\/paneldebat-om-datadreven-forretningsudvikling\/\" \/>\n<meta property=\"og:site_name\" content=\"Robotech\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-15T14:18:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-25T12:00:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/conpleks.com\/robotech\/wp-content\/uploads\/sites\/2\/2021\/07\/Conpleks-participates-at-panel-debate-at-MFDK-1024x517.png\" \/>\n<meta name=\"author\" content=\"simonsen1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"simonsen1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/conpleks.com\/robotech\/paneldebat-om-datadreven-forretningsudvikling\/\",\"url\":\"https:\/\/conpleks.com\/robotech\/paneldebat-om-datadreven-forretningsudvikling\/\",\"name\":\"Paneldebat om datadreven forretningsudvikling - Robotech\",\"isPartOf\":{\"@id\":\"https:\/\/conpleks.com\/robotech\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/conpleks.com\/robotech\/paneldebat-om-datadreven-forretningsudvikling\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/conpleks.com\/robotech\/paneldebat-om-datadreven-forretningsudvikling\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/conpleks.com\/robotech\/wp-content\/uploads\/sites\/2\/2021\/07\/Conpleks-participates-at-panel-debate-at-MFDK-1024x517.png\",\"datePublished\":\"2021-06-15T14:18:09+00:00\",\"dateModified\":\"2021-08-25T12:00:28+00:00\",\"author\":{\"@id\":\"https:\/\/conpleks.com\/robotech\/#\/schema\/person\/4e03593f018b04524c21b9666673128e\"},\"description\":\"Dette \u00e5rs Manufacturing Festival b\u00f8d blandt andet p\u00e5 en paneldebat med Conpleks som g\u00e6st om datadreven forretningsudvikling\",\"breadcrumb\":{\"@id\":\"https:\/\/conpleks.com\/robotech\/paneldebat-om-datadreven-forretningsudvikling\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/conpleks.com\/robotech\/paneldebat-om-datadreven-forretningsudvikling\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\/\/conpleks.com\/robotech\/paneldebat-om-datadreven-forretningsudvikling\/#primaryimage\",\"url\":\"https:\/\/conpleks.com\/robotech\/wp-content\/uploads\/sites\/2\/2021\/07\/Conpleks-participates-at-panel-debate-at-MFDK.png\",\"contentUrl\":\"https:\/\/conpleks.com\/robotech\/wp-content\/uploads\/sites\/2\/2021\/07\/Conpleks-participates-at-panel-debate-at-MFDK.png\",\"width\":1280,\"height\":646,\"caption\":\"Conpleks participates in panel debate\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/conpleks.com\/robotech\/paneldebat-om-datadreven-forretningsudvikling\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/conpleks.com\/robotech\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Paneldebat om datadreven forretningsudvikling\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/conpleks.com\/robotech\/#website\",\"url\":\"https:\/\/conpleks.com\/robotech\/\",\"name\":\"Robotech\",\"description\":\"Outdoor Mobile Robots\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/conpleks.com\/robotech\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/conpleks.com\/robotech\/#\/schema\/person\/4e03593f018b04524c21b9666673128e\",\"name\":\"simonsen1\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\/\/conpleks.com\/robotech\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1901df0014fb80eb963c15ef4541b092?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1901df0014fb80eb963c15ef4541b092?s=96&d=mm&r=g\",\"caption\":\"simonsen1\"},\"url\":\"https:\/\/conpleks.com\/robotech\/author\/simonsen1\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Paneldebat om datadreven forretningsudvikling - Robotech","description":"Dette \u00e5rs Manufacturing Festival b\u00f8d blandt andet p\u00e5 en paneldebat med Conpleks som g\u00e6st om datadreven forretningsudvikling","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/conpleks.com\/robotech\/paneldebat-om-datadreven-forretningsudvikling\/","og_locale":"da_DK","og_type":"article","og_title":"Paneldebat om datadreven forretningsudvikling - Robotech","og_description":"Dette \u00e5rs Manufacturing Festival b\u00f8d blandt andet p\u00e5 en paneldebat med Conpleks som g\u00e6st om datadreven forretningsudvikling","og_url":"https:\/\/conpleks.com\/robotech\/paneldebat-om-datadreven-forretningsudvikling\/","og_site_name":"Robotech","article_published_time":"2021-06-15T14:18:09+00:00","article_modified_time":"2021-08-25T12:00:28+00:00","og_image":[{"url":"https:\/\/conpleks.com\/robotech\/wp-content\/uploads\/sites\/2\/2021\/07\/Conpleks-participates-at-panel-debate-at-MFDK-1024x517.png"}],"author":"simonsen1","twitter_card":"summary_large_image","twitter_misc":{"Written by":"simonsen1","Est. reading time":"2 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/conpleks.com\/robotech\/paneldebat-om-datadreven-forretningsudvikling\/","url":"https:\/\/conpleks.com\/robotech\/paneldebat-om-datadreven-forretningsudvikling\/","name":"Paneldebat om datadreven forretningsudvikling - Robotech","isPartOf":{"@id":"https:\/\/conpleks.com\/robotech\/#website"},"primaryImageOfPage":{"@id":"https:\/\/conpleks.com\/robotech\/paneldebat-om-datadreven-forretningsudvikling\/#primaryimage"},"image":{"@id":"https:\/\/conpleks.com\/robotech\/paneldebat-om-datadreven-forretningsudvikling\/#primaryimage"},"thumbnailUrl":"https:\/\/conpleks.com\/robotech\/wp-content\/uploads\/sites\/2\/2021\/07\/Conpleks-participates-at-panel-debate-at-MFDK-1024x517.png","datePublished":"2021-06-15T14:18:09+00:00","dateModified":"2021-08-25T12:00:28+00:00","author":{"@id":"https:\/\/conpleks.com\/robotech\/#\/schema\/person\/4e03593f018b04524c21b9666673128e"},"description":"Dette \u00e5rs Manufacturing Festival b\u00f8d blandt andet p\u00e5 en paneldebat med Conpleks som g\u00e6st om datadreven forretningsudvikling","breadcrumb":{"@id":"https:\/\/conpleks.com\/robotech\/paneldebat-om-datadreven-forretningsudvikling\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/conpleks.com\/robotech\/paneldebat-om-datadreven-forretningsudvikling\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/conpleks.com\/robotech\/paneldebat-om-datadreven-forretningsudvikling\/#primaryimage","url":"https:\/\/conpleks.com\/robotech\/wp-content\/uploads\/sites\/2\/2021\/07\/Conpleks-participates-at-panel-debate-at-MFDK.png","contentUrl":"https:\/\/conpleks.com\/robotech\/wp-content\/uploads\/sites\/2\/2021\/07\/Conpleks-participates-at-panel-debate-at-MFDK.png","width":1280,"height":646,"caption":"Conpleks participates in panel debate"},{"@type":"BreadcrumbList","@id":"https:\/\/conpleks.com\/robotech\/paneldebat-om-datadreven-forretningsudvikling\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/conpleks.com\/robotech\/"},{"@type":"ListItem","position":2,"name":"Paneldebat om datadreven forretningsudvikling"}]},{"@type":"WebSite","@id":"https:\/\/conpleks.com\/robotech\/#website","url":"https:\/\/conpleks.com\/robotech\/","name":"Robotech","description":"Outdoor Mobile Robots","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/conpleks.com\/robotech\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"da-DK"},{"@type":"Person","@id":"https:\/\/conpleks.com\/robotech\/#\/schema\/person\/4e03593f018b04524c21b9666673128e","name":"simonsen1","image":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/conpleks.com\/robotech\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1901df0014fb80eb963c15ef4541b092?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1901df0014fb80eb963c15ef4541b092?s=96&d=mm&r=g","caption":"simonsen1"},"url":"https:\/\/conpleks.com\/robotech\/author\/simonsen1\/"}]}},"_links":{"self":[{"href":"https:\/\/conpleks.com\/robotech\/wp-json\/wp\/v2\/posts\/1556"}],"collection":[{"href":"https:\/\/conpleks.com\/robotech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conpleks.com\/robotech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conpleks.com\/robotech\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/conpleks.com\/robotech\/wp-json\/wp\/v2\/comments?post=1556"}],"version-history":[{"count":1,"href":"https:\/\/conpleks.com\/robotech\/wp-json\/wp\/v2\/posts\/1556\/revisions"}],"predecessor-version":[{"id":1557,"href":"https:\/\/conpleks.com\/robotech\/wp-json\/wp\/v2\/posts\/1556\/revisions\/1557"}],"wp:attachment":[{"href":"https:\/\/conpleks.com\/robotech\/wp-json\/wp\/v2\/media?parent=1556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conpleks.com\/robotech\/wp-json\/wp\/v2\/categories?post=1556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conpleks.com\/robotech\/wp-json\/wp\/v2\/tags?post=1556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}